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Метаданные ресурса
| Статус: | Авторская редакция
| | Примечание: | ППК-14
| | Подтип: | ЭУМК (электронный учебно-методический комплекс) | | Наименование: | Energy marketing (Энергетический маркетинг) | | Аннотация: | Nowadays marketing orientation gives a systematic approach to solving the fundamental problem: maximization of effect from the sale of labor results with minimal commercial risks for both producers and consumers. Marketing orientation allows solving this problem both at the macro (across regions and municipal bodies) and micro (for enterprises of different ownership forms, sizes and business sectors) levels.
In this course we consider marketing in a broad sense - as a framework, which builds on the socio-ethical and moral business practices, interests of clients and society as a whole. However, marketing will also be shown in more narrow sense. From this stand point it is an economic concept of enterprise management based on consumer orientation, comprehensive market analysis and mobilization of all resources available for energy companies in order to meet the needs of customers and, consequently maximize companies’ profitability. | | Дата создания: | 15.04.2015 19:31:50 | | Авторы: | Чазова Т.Ю. | | Кафедра: | Кафедра систем управления энергетикой и промышленными предприятиями
| | Дисциплина: | Energy marketing
| | Ссылки на ресурс: | Описание ресурса (эта страница)
http://study.urfu.ru/view/aid_view.aspx?AidId=12687
Просмотр УМК-Д
http://study.urfu.ru/umk/umk_view.aspx?id=12687 | | Документы: | Соглашение об использовании произведения
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